Kao will enter the U.S. hair color market next year with a new line under its John Frieda brand. The new line, called Precision Foam Color, will launchin the U.K. market in November. A U.S. debut is expected in April. “This is a major play in one of beauty care’s most profitable, but most hard fought categories,” opined Colin Hession, managing director, Colin Hession Consulting. “They’re apparently using their own foam color technology, developed in-house and first used...